DevOps Conference | December 02 - 05, 2019 in Munich 2019
The Conference for Continuous Delivery, Microservices,
Containers, Clouds and Lean Business

Why we don’t use the Term DevOps: the Journey to a Product Mindset

This talk originates from the archive. To the CURRENT program
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Thursday, June 13 2019
15:15 - 16:15

While the adoption of DevOps makes teams move faster with reduced dependency on central operations, it can constrain teams who lack the skills to self-manage the full application and infrastructure stack. The way to overcome this challenge is creating an internal platform and treating it as a world-class product offering. “Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience”, via ThoughtWorks Technology Radar. In this talk, we will walk you through how Zalando adopted a customer-first mindset with regards to its developer tooling. We will show the effect on developer satisfaction when internal platforms are given the same respect as external product offerings. We will tell our story on how we moved from a classical infrastructure team to a product mindset with strong focus on building a world-class developer experience. We will share both our learnings and challenges going through this transition, and the impact it has on the daily life of our customers (developers).

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Behind the Tracks


Kubernetes Ecosystem

Docker, Kubernetes & Co

Microservices & Software Architecture

Maximize development productivity

Continuous Delivery & Automation

Build, test and deploy agile

Cloud Platforms & Serverless

Cloud-based & native apps

Monitoring, Traceability & Diagnostics

Handle the complexity of microservices applications


DevSecOps for safer applications

Business & Company Culture

Radically optimize IT

Organizational Change

Overcome obstacles on the way towards DevOps

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Showing how technology really works